Sales Representative, Franceschini Brothers Aggregates

Requisition ID
# of Openings
Product Line

Why work for Lafarge?

Lafarge in Canada is proud to provide construction solutions in the buildings, infrastructure and industrial segments. These solutions are built with high performance products from our cement, aggregates, ready-mix concrete, asphalt and road construction, and concrete products divisions.  From the use of alternative materials and recycling to renewable energy, Lafarge's focus is to develop innovative products that can contribute toward sustainably constructed building solutions.  Lafarge takes personal growth and development to heart, and provides resources for our employees to take control of their own careers. Through our commitment to communities, to the health and safety of our employees and their families, or through the many volunteer hours of our employees, Lafarge demonstrates our care for people. If you want to work in an environment that values hard work, entrepreneurship, and collaborative teamwork, Lafarge is for you.   Building Better Cities is what we do. Come Build a Better Career with us!  More information can be found at .



The FBA Sales Representative (SR) is responsible for the sales & marketing activity in their defined Customer Portfolio. The SR’s primary objective is to achieve sales targets to assigned segments through proactive prospecting via in-market presence, over the phone, internet and responding to customer inquiries. Through the business cycle, the SR develops Sales Action Plans aligned with the business’ Commercial Plan, and executes on those plans using LafargeHolcim’s CRISP (Customers, Results, Integrity, Sustainability, People) and FBA’s Service Values (Live, Urgent, Honest.)


    • Ensures all aspects of the role are executed in a safe manner by adhering to all Health & Safety standards and policies when on Lafarge/FBA business and when on construction sites.
    • Ensures that vehicle is operated and maintained according to best practices and standards.
    • Promotes safe practices with our customer base and with truck drivers.
    • Achieve defined targets for Sales Volume, Price, Accounts Receivable, quoting activity and action plan completion.
    • Accountable for defined customer segments with detailed budgets and understand customers’ product and business requirements and translate the current and unmet needs of customers into sales opportunities.
    • Assists in the formulation and development of sales & marketing strategies for the assigned customer portfolio. Translates those strategies into sales tools and action plans. Execute on action plans.
    • Identifies and understands current and unmet needs for existing and potential customers and converts into sales opportunities.
    • Understands, communicates and captures the value of products and services to the customer.
    • Establishes effective relationships with the customers; based on quality products, services and convenience.
    • Works with management to determine the volume, price, freight and other supply related details for existing and potential customers.
    • Documents customer interactions using LafargeHolcim’s CRM system.
    • Proactively track and manage construction activity in the assigned geographic territory.
    • Understand existing product specifications, identify and recommend opportunities. Identify relevant issues that may affect product supply.
    • Adhering to Competition Law, identify sources of competitive supply in the assigned geographic territory. Understand and communicate the quality of products, services and resources employed by relevant competitors.
    • Tracks and interprets market indicators (ie. Construction starts, building permits, housing starts). Works with the Sales Coordinator to compile sales backlog & forecast data.
    • Provides an accurate, monthly, detailed forecast of material sales demand by source.
    • Coordinate closely with other Lafarge product line personnel to share information on potential sales opportunities, promote Lafarge products, and create value for our customers.
    • Document and communicate customer complaints and work with the Customer Service team to ensure they are addressed in a timely and effective manner. Communicate when Lafarge/FBA exceeds customer expectations.
    • Work closely with Customer Service, Logistics, Materials Performance, Sales, Operations and other internal personnel to promote an effective working environment.
    • Generates “right-first-time” invoices through effective utilization of the quotation/billing system.
    • Administers a pro-active pricing process
    • Helps ASSRs identify root causes for Sales Order exceptions, and coordinates with those responsible to correct the origin of the error and/or adjusts the quote/project to allow the removal of Sales Order holds
    • Customer communications (i.e. Annual price letters, new customer welcome, holiday greetings, etc..)
    • Accountable for customer account AR Balances.
    • Working with the Credit Team, engages assigned accounts on collections & resolution of outstanding invoices.




Relationships with Others Jobs:

  • Reports to the FBA General Manager
  • Works closely with:
    • Lafarge Commercial Manager
    • Lafarge Territory Managers, FBA Sales Representatives
    • Sales & Transportation Coordinator
    • Depot Manager
    • Quality Coordinators
    • After Sales Support Rep/Coordinator
    • Marketing Analyst
    • Dispatchers


Specific Accountabilities:

  • Sales volume, pricing and revenue for assigned segments
  • Collection of A/R balances on assigned segments
  • Entry of quotes in Sales Force
  • Documentation of Action Plans and Customer Visits in CRM System
  • Providing a monthly sales forecast
  • Follow-up on bid projects
  • Collection and administration of market intelligence for assigned segments
  • Resolution of Sales Order errors and invoice disputes


  • 300,000 tonnes of aggregate sales
  • 200+ Customer Accounts
  • Sales from Lafarge sources and GTA Depot sites


Sales Force Access

  • Project Tracking, Quotes, SO Inquiry


Education & Work Experience:

  • Post secondary degree/diploma
  • Knowledge of the construction industry an asset
  • 5+ Years Work Experience


Knowledge & Skills:

  • Strong Customer Focus
  • Results Oriented. Disciplined and process oriented
  • Excellent people skills – able to develop effective working relationships internally & externally
  • Strong work ethic.
  • Strong problem solving and analytical skills
  • Effective computer and systems skill


Why work for us?


Working for Lafarge offers a wide variety of career opportunities that utilize your abilities and skills to contribute to a better world. In addition to local and global developmental opportunities, we provide employees with competitive compensation, a comprehensive benefits plan, a health & wellness program with financial incentives, an extensive global e-learning platform and much more!  More information can be found at

We thank you for your interest.  Only candidates selected for an interview will be contacted.  LafargeHolcim is committed to the principles of employment equity and encourages the applications from women, visible minorities, and persons with disabilities.


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